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Join our mission

We spark the imagination of children through digital experiences that ignite a connection with the natural world.

We want to bring nature reserves, zoos and museums to the front line of immersive technology-based experiences, through digital activities that attract more visitors and connect young people with the natural world, starting with our Augmented Reality Trails.


How does it work?

Our Augmented Reality Trails are a brand new digital activity that lead families on a journey in search for animated animals. The self-led trails are an engaging, educational experience that site owners can promote to their visitors. The trails consist of a bespoke mobile app and multiple signs and will have a screen time of <20 minutes whilst the trail takes 1h30 to complete.


Find the sign!

The sign is full of hints for families to discuss what the animal might be.


Bring the animal to life!

The sign is scanned using the mobile app and the animals appear on the screen!



You can take a selfie with the animal and then continue to learn about the species.




Matthew Brown

My name is Matt Brown; co-founder of Pocket Pals and Animation & VFX graduate. I deal with all things creative, from directing and producing animation, to designing this wonderful website.

Danielle Connor

I am the co-founder of Pocket Pals and recent Zoology graduate. My roles include managing partnerships and opportunities, creating exciting social media content and all the business jazz.


Layla Gordon

My name is Layla Gordon; AI computer scientist. I lead the technical research of augmented reality, analytics, AI and machine vision technologies in Pocket Pals.


Check out our Weekly Videos to follow the development of our Augmented Reality Trails!


Contact Us

We’re always excited to hear from you whether it’s a potential partnership or a fun story! Pocket Pals is open to providing a range of digital products from animated advertisements to AR games.