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AUGMENTED REALITY TRAILS

 
 

(Available Spring 2019)


 
 

Our Augmented Reality Trails are a brand new digital activity that lead families on a journey in search for animated animals.

The self-led trails are an engaging, educational experience that site owners can promote to their visitors. The trails are targeted at site owners that have a natural history focus, such as nature reserves, zoos, museums and village holiday destinations.

 

 
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Why do I want this at my nature reserve, zoo or museum?

 
 
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Interactive digital technology

Be an example of an organisation using new trendy technology in an interactive way to engage your visitors. Augmented reality is a fantastic route to the digital world without hindering engagement from the real world. 

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Fun learning

We make learning fun and something kids want to do on a Saturday morning. Parents are constantly on the search for a fun educational activity. Each animal will be coupled with a fact file allowing visitors to learn about their biology, Latin name and even listen to the animal. 

 
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#AdventureTrail

Boost your online presence, get more followers and engage with visitors on your social media pages. The photo capture feature allow visitors to share photos with the AR animals.

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Animals? Plants? Dinosaurs? You decide

Engage visitors with your site and conservation efforts through animals you pick, providing you with a unique trail that is relevant to you. We already have 50 British species or we can create entirely new models!

 
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Footfall analytics available anytime, anywhere

Imagine having the ability to control and measure footfall with minimal effort. The connecting analytics app allows you to better understand the movement of your visitors. 

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We help you achieve your goals effortlessly

Use the trail as an easy, effortless way to see how many young people engage with your organisation. Some targets are difficult to measure but the connecting analytics apps allows you to immediately find data on participation.

 
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A donation for conservation

Make visitors feel good for helping your organisation. Add a suggested donation within the app that could help raise funds for a specific conservation project.

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Bespoke for you

Visitors will feel comfortable when they recognise your branding. Add your logo, colour palette, and identity specifications to make it recognisable to your visitors.

 

How does it work?

Visitors head towards the introduction sign. When launching the mobile app, visitors click through a tutorial on how to use the app and signs. Visitors can then head towards the first sign that provides clues on the animal. Scanning the sign, triggers an animal to appear on the screen through augmented reality. Visitors can take photos with the animal and learn about the species in the fact file page. Once visitors have visited each of the signs, a final sign will summarise what the visitors found.

This unique innovative experience has been designed to ignite the imagination of children but not deter them from connecting with the natural world. The trails will have a screen time of 15 minutes whilst the trail takes over an hour to complete. 

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